ASSESSMENT OF THE INFLUENCE OF SECTORAL AND MACROECONOMIC FACTORS ON PRODUCT PRICES FROM AERATED CONCRETE IN UKRAINE

Abstract

n adequate assessment of macroeconomic and sectoral factors is crucial for the formation of
an effective pricing policy for gas concrete production companies, which will increase their competiti
veness on the Ukrainian building materials market. The article studies the processes of effective pricing
for maximizing profits at enterprises producing light nitride concrete. The main tendencies in the auto
clave aerated concrete market are described. The influence of the type of market structure on the choi
ce of methods of pricing in the construction market is considered. The main factors of price formation
in the gas concrete market of Ukraine are determined and their correlation analysis was conducted in
order to assess the impact on the price dynamics of aerated concrete products. The main directions of
formation of an effective mechanism of pricing in the market of autoclave aerated concrete are offe
red.