THEORETICAL AND METHODOLOGICAL BASIS OF THE DEVELOPMENT OF INNOVATIVE ACTIVITIES OF CONSTRUCTION ENTERPRISES: SECTORAL DIMENSION

Abstract

The construction industry is a dynamic and complex sector that involves many stakeholders working in tandem to deliver projects that are essential to the growth and development of society. Innovations in technologies, materials, processes and management practices are increasingly becoming catalysts for structural and functional transformations in relationships between participants in investment and construction projects. Since innovations serve as an impetus for structural transformations, changing traditional roles, improving cooperation and stimulating efficiency and sustainability in the construction sector, the actual direction of research is to identify theoretical prerequisites and provide practical recommendations to construction participants to stimulate innovative activities.
It was found that the theoretical basis of approaches for research are the works of Ukrainian and foreign scientists who consider innovations within the framework of conceptual approaches, in which innovative activity is considered through the system of coordinates "phenomenon-quality", "process-result", "adaptation-goal" or " system-synergy"
It is proposed to consider the innovative development of the enterprise as the process of the operation of the enterprise, which is oriented towards the use and implementation of various forms of innovation in the operational, financial and investment activities of the enterprise in order to increase profitability and competitiveness, and to interpret the innovative activity of the participants of the investment and construction project as a process of operation and development of the enterprise, which focused on the use and implementation of various forms of innovation in operational, financial and investment activities, aimed at new qualitative transformations of construction products, processes and systems of the enterprise or the introduction of innovations in organizational and technological processes, technologies, work methods, promotion on the market, improvement of interaction with by other construction participants and stakeholders within the investment construction project and the target indicators of which can be both an increase in the economic efficiency of individual project participants and qualitative transformations of the organizational and technological relationships of the project participants, leading to the improvement of the parameters of the construction objects or investment project.
A step-by-step methodical approach is proposed for development enterprises in order to promote innovative activities of participants in investment and construction projects.