%A Шапошнікова, І. О. %A Сорокіна, Л. В. %A Гойко, А. Ф. %D 2020 %T CONCEPTUAL BASES OF DETERMINING THE CONDITIONS OF THE BALANCING IN THE PRIMARY HOUSING MARKET %K %X The article considers macroeconomic theories and models in the context of their application to regulating the equilibrium of the primary housing market. Their content is disclosed, the main features are identified, and strengths and weaknesses are analyzed. The attention is focused on the concept of market equilibrium. The expediency of considering the equilibrium of the primary housing market as part of the general equilibrium is proved. The basic theories and concepts of regional development are analy< zed, and the features of their application to the national housing market are investigated. A complex of structural models of market equilibrium is proposed. It takes into account the preferences of consumers in the region regarding the quality characteristics of housing, its design parameters, the cost of housing, the purpose of its purchase, the status of the buyer and the sources of financing available to him. A structu< ral model aimed at determining the potential effect of state housing support programs is proposed. %U http://ndibv-building.com.ua/index.php/Building/article/view/261 %J Building production %0 Journal Article %R 10.36750/2524-2555.68.78-83 %P 78-83%V 2 %N 68 %@ 2524-2555 %8 2020-10-30